SERENA WILLIAMS DESIGN CREW



Muse + Concept





Moodboard



Audience





The visionary is an individual who not only follow trends but also set them. They are trendsetters, influencers, and innovators within the fashion industry.
They are constantly seeking out unique and cutting-edge fashion pieces that push boundaries and 
challenge conventional norms
.


Apparel Team



Spring 2025
     Radiating the goddess energy manifested throughout the collection, spring emulates the versatility of Serena’s essence through layering, comfort and texture. The Spring collection gives you the experience of lux comfort without compromising style.